Brand and Campaign Manager - Nationwide / Bromley, London

Location: Bromley Area

Job Type: Full Time - Permanent (Hybrid)

Our Brand & Campaign Marketing Manager role is pivotal in delivering powerful local and national campaigns to increase customer awareness, brand equity and overall return on investment.

Key Duties:

• To provide strategic direction for all brand creative, design and content.
• Deliver tactical and brand campaigns across the full marketing mix to support overall business KPIs
• Own and deliver our rolling calendar of tactical campaign activity aimed at maximising business KPI's.
• Shape and deliver the brand strategy via engaging and relevant communications.
• Day to day management of campaigns, from concept to deployment, through to analytics and return on investment.
• Raise our profile with existing customers and target customers, using existing segmentation model. Build brand equity and emotional connection with customers through each touchpoint.
• Ensure brand consistency is delivered across all marketing output (local and national) acting as a guardian for the brand guidelines.
• Align & prioritise activity, spend and resource with revenue opportunities and company business plan

Experience & Knowledge:

• At least 3+ years experience in marketing
• Solid understanding of full marketing mix, including online, offline and media planning.
• Great understanding of lead generation, SEO, PPC, and CRM platform management

Skills & Abilities:

• Strategic thinker, with the ability to apply creative thinking to develop and deliver strong and powerful campaigns, meeting overall business objectives
• A natural leader who has an engaging, energetic personality who can influence change
• Excellent communication, influencing and leadership skills with key stakeholders, at all levels.
• Solutions-focused team player, with a proactive, structured, 'can-do' approach to work

Benefits:

In return you get to work for a great company with like-minded people with a competitive salary and benefits package including:

• Free access to Mytime Leisure & Golf for you and one other.
• 29 days annual leave (including bank holidays). Additional leave with length of service.
• Holiday purchase scheme.
• 25% off food and beverage and free hot drinks.
• NEST pension.
• Early Pay- withdraw a part of your salary in advance of the pay day.
• New Employee Referral Bonus
• Exceptional achievement award scheme.
• Employee Benefits Platform & salary sacrifice schemes.
• Health and Wellbeing Benefits including Health Assessments and checks.

About us:

We are an independent social enterprise on a mission to improve wellbeing through our range of accessible services. These include golf, swimming, gyms, bowling, social and health programmes at 20 locations across Bromley, the Midlands and Hampshire. We reinvest our profits into the long-term wellbeing of our local communities, and to date we've helped hundreds of thousands of people to live a happier and healthier lifestyle.

All offers of employment are conditional upon you signing the contract of employment and:

• Satisfactory health clearance;
• Two satisfactory references;
• Proof of attainment of qualifications;
• Evidence of your right to work in the United Kingdom; and
• Satisfactory Disclosure and Barring Service (DBS) check if needed for the role

Mytime Active applies its Equal Opportunities Policy at all stages