Graphic Designer - Bristol

Graphic Designer

What is the purpose of the role?

The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics including illustrations, videos, layouts and photos for external marketing campaigns and internal communications.

You'll be the one to shape the visual aspects of online and offline marketing output, as well as create the internal communication branding and training material.

The graphics should capture the attention of those who see them and communicate the right message with supporting on brand copy. For this, you will need to have a creative flair and a strong ability to translate brief requirements into design, and a strong understanding of the brand tone of voice. The goal is to inspire and attract the target audience, whilst developing the Turtle Bay brand look and feel.

Your Key Responsibilities:

Design Projects

The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics in the following areas:

Illustrations and infographics for marketing campaigns

Social media artwork creation and posting

Artwork for email campaigns

Creative input for website

Create digital content across video, photography, animations, copywriting etc

Photography and videography for marketing campaigns and internal use

Training documents and guides

Packaging design

Creation of multimedia content

The Graphic Designer will develop and produce professional, innovative multimedia content across a wide range of marketing and communications media, including but not limited to:

Print collateral requests

Digital collateral requests for marketing campaigns

Internal communication collateral

Work with the Digital Marketing Executive to create and send emails to our database

Social Media

The Graphic Designer will support in creating and executing engaging social media campaigns in areas including:

Photography

Videography

GIF creation

Contributing to campaign ideas

Posting social media content and engaging with guests

Website

The Graphic Designer will update and maintain the website as and when necessary, in areas including:

Photography

Assisting with scheduling campaigns

Suggesting improvements and ideas

Writing blogs, and updating information

Potential to gain further understanding and training on HTML and website builds

Menu Design

The Graphic Designer will support the menu design process, including monitoring competitors to check for innovative ideas. Examples include:

Creating menu artwork mock-ups to show different layouts and creative direction

Negotiate print costs on a regular basis to ensure competitive pricing

Manage print suppliers on quantities, spec and deadlines

Plan menu changes and updates with the Operations Director and Marketing Director, such as:

o Copy updates (new menu launches)

o Christmas

o Valentine's Day

o Set menus

o Take out

Other responsibilities including, but not limited to:

Maintenance of the Turtle Bay asset library

Local marketing support including liaison with restaurant teams and delivering against their needs

Restaurant visits and event support where deemed necessary

Negotiate production costs where possible

Maintaining the Turtle Bay App

Support the Marketing and Guest Experience team in all areas where required

How will I be measured?

Delivery to brief and timings

Hitting set budgets

Quality of output from the department

Estimated time vs actual time

Other functions feedback

Key Stakeholders

CEO

Marketing Director

People Director

Digital Marketing Manager

Digital Marketing Executive