The Definitive Guide: How To Become A Marketing Assistant

What is a Marketing Assistant?

Do you have a natural creative flair? Do you radiate confidence? You could be part of something big within a company.

Marketing is vital in any organisation to build awareness of a brand. If you want to be a part of a company’s success then read on to find out how you can become a marketing assistant.

• Job Description

  If you choose to pursue a career in marketing, you could find yourself working in a wide range of industries – every company needs marketing – so there’s bound to be a sector that interests you. If you decide to work for an agency, you could be working for clients in different sectors every week!
  
  You’ll be within a team that supports the marketing manager, helping to implement the firm’s marketing strategies. You’ll need to be able to maintain client relationships and you’ll usually need to provide administrative support.

• Hours of Work

  Love your weekends and evenings? Of course you do! You can expect to work usual office hours Monday to Friday (around 35-40 hours per week). You may have to put in some extra hours when approaching tight deadlines. You’ll be expected to attend meetings, visit clients and attend events, trade shows and exhibitions from time to time. This could take place outside of your normal working hours.

• Main Responsibilities

  Your duties will depend on the company and sector you are working in. If you are working in a marketing agency, you will be working with a range of brands, however if you are working within the marketing department you will be focusing solely on that one company. In a marketing assistant role, duties typically include:

  • Assisting with market research
  • Helping to create and analyse marketing campaigns
  • Writing content
  • Driving online traffic with the use of SEO and online campaigns
  • Updating social media pages
  • Communicating with clients via telephone and email
  • Writing press releases
  • Assessing the results of campaigns
  • Writing reports
  • Attending events and trade shows
  • Assisting with presentations
  • Providing administrative support

Key Marketing Assistant qualifications

Do you have the qualifications to get the job?

A degree isn’t always necessary however there is a lot of competition in this field, which means it is beneficial to have a degree on your CV. Some companies will only consider candidates with higher education certificates, but some companies will value experience, personality and the ability to learn over education. Some qualifications you could look into are:

• Degree in business studies, marketing, communications or public relations
• HND in marketing
• Chartered Institute of Marketing (CIM) certificates and diplomas

How to become a Marketing Assistant

Now that you know what a Marketing Assistant does, how do you become one?

It is possible to get into marketing without a degree – you could either move into the marketing department of a company that you are already working in – some people begin in other fields such as sales before deciding to change their career. There are more opportunities to move around within a company that you already work for. Or, you could think about doing an apprenticeship. For a level 1 apprenticeship, you will only need GCSE’s A*-C, for higher levels you may need A Levels.

If you have recently graduated, then a graduate scheme could be the perfect route for you. The scheme is usually one to three years depending on the company and the program. You will be fully trained. Companies often like recruiting graduates because they can mold them into the perfect employee during the training process. You can often be fast tracked to a management role if you show great potential.

How to develop your Marketing Assistant career?

If you are ambitious, the next step for you would be to progress up the ladder. You could be promoted first to marketing executive, before becoming an assistant marketing manager, followed by marketing manager and then marketing director. Of course, this will take many years of gaining experience, working extremely hard and proving yourself. This won’t come overnight but if you’ve got it in you to strive for success then this could be the path that you end up taking.

You could also move into more specific areas of marketing, for instance digital, social media or content marketing.

And if travelling is your thing, why not look for a marketing role that offers travel opportunities. The possibilities in marketing are endless with the vast range of sectors that you could go into throughout your career. You can’t get bored!

So, have you got what it takes?

Career Opportunities

• You can find some of the best Marketing Assistant roles with brands such as Carluccio's, Bulgari Hotel London, Tesco and many more.

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